The clinic’s main area of activities is plastic surgery which is related to numerous fears and concerns. That is why in development of the new corporate style the main objective was to show that there is no place for worries here. So a tender and friendly background, a calm color and laconic style were chosen. The logo got the shape of the heart which variations repeat the lines of the human body. The most important information is presented in a symbolic way and produces the idea of openness and support. To be loved – that’s the truth that Isabella is all about.